The small-size test
Your mark will spend most of its life as a circle on a chat line, a Discord avatar or a corner of a broadcast lower third. A studio should show you every logo concept at 32, 48 and 96 pixels before you approve anything. Thin lines, gradients and small text vanish at those sizes. The best player marks, from simple initials to a single animal shape, read instantly when shrunk to the size of a fingernail.
Ask for three versions: a full mark, a compact symbol for avatars, and a wordmark of your gamertag. Your name will be typed far more often than your logo is seen, so the wordmark's typeface matters.
Colour that survives compression
Twitch and YouTube compress video hard, and saturated reds and fine patterns break into blocks first. Studios that understand streaming pick a palette of two main colours plus a neutral, check contrast against dark and light backgrounds, and give you exact hex, RGB and, for printed merch, Pantone references. WCAG 2.2 contrast guidance is a sensible baseline for any text on overlays, since viewers watch on phones in sunlight as often as on monitors.
Check your team colours too. If your org plays in black and yellow, a personal palette that fights it will be hidden on match days. Many players keep one personal accent and let the team colours lead during official events.
Core files
SVG, PDF and high-resolution PNG for every logo variant, plus a one-colour version for embroidery.
Stream scenes
Starting, live, break and ending scenes, set up as OBS Studio or Streamlabs collections you can import.
Templates
Editable thumbnail and post templates in Figma or Photoshop so your editor does not reinvent the layout every week.
Overlays: less is more
The overlay frames your gameplay; it should never cover the minimap, killfeed or HUD of your title. A good studio asks which games you stream and places elements around each game's interface. Alerts should be short, readable and quiet enough that they do not drown out comms. Animated overlays look great in a pitch video and become irritating after the fortieth hour, so ask for a toned-down variant.
Make sure alerts work with the tools you actually use, whether StreamElements, Streamlabs or native platform features, and that the studio hands over the setup instructions, not just the image files.
Photography belongs in the kit
Sponsors, tournament organisers like BLAST or ESL FACEIT Group, and press all ask for headshots. A kit should include a short shoot: clean portraits against a neutral backdrop, a few in jersey, a few at the desk in natural light. Studios often shoot at a bootcamp or venue to save travel. Confirm you receive the full-resolution files and the right to send them to third parties.
Doing it yourself
If budget is tight, start with a wordmark in one strong free typeface, two colours checked for contrast, and a single static overlay frame. Keep everything in one folder with a short usage note. It will look more professional than a busy, inconsistent set of assets from three different artists.
Insider note: Before paying for a mark, search the name and symbol in the EUIPO and INPI trademark databases. A studio should do this anyway; ask to see the result.
A kit gives you a face. The next room, voice, gives you something to say with it.